In 2007, Ask.com turned their focus to creating a beautiful and robust user experience.
The search results page became a rich media experience that allowed users to play music, preview webpages and see top image result thumbnails. They were also among the first online experiences to incorporate user reviews, company details, neighborhood names, and restaurant reservations into map results.
This campaign highlighted six major site improvements and played explanatory videos upon interaction. It also received an IAC Award.