Millions of people visit eBay every day. And each use the marketplace in different ways.
Over the years, eBay has developed a bevy of resources and leveraged several emerging technologies to ensure a satisfying user experience.
They have incorporated text messaging, shopping apps, a mobile bar-code scanner, shopping lists, trend watchers, user groups, company blogs, and so much more.
This campaign surveyed eBay users to see which resources they preferred and educated them about ones they did not currently use.