Research findings showed that eBay is a perennial favorite among celebrity stylists for favorite fashion treasures.
This campaign was inspired by the idea that the vintage 20’s broach lost in a bidding war may end up adorning a red-carpet starlet. And, that everyone who finds fashion treasures on eBay shares this famous secret.
Each ad highlights an eBay treasure and uses the casual street photography associated with both tabloids and look book sites to showcase the famous find. Upon rollover, item details and its average price on eBay are revealed.