NIKE
FITSUGAR TAKEOVER
Art Director

Nike has broken into the sport of surfing over the past few years and is bringing women’s surfing to the forefront. They sponsor a group of female surfers and recently shot a film of them called “Leave a Message. A Women’s Surf Movie.” The release of the film was a great opportunity to showcase a few of the upcoming Nike women’s surf products.

This site takeover involved an interactive wallpaper, expandable unit, leaderboard and additional display banners. This series of stills shows the animation of the expandable display unit.

Nike FitSugar.com expandable unit, wallpaper and leaderboardNike FitSugar.com expandable unit animationNike FitSugar.com expandable unit animationNike FitSugar.com expandable unit animationNike FitSugar.com expandable unit animationNike FitSugar.com expandable unit animationNike FitSugar.com expandable unit animation

Specific project detail caption goes here.