In fall of 2011, Nike introduced two new product lines. The Nike Legend Pant Collection and the Nike Victory Bra Collection. It was a huge launch.
The designs for the Nike Legend Pant and Victory Bra collections were two years in the making. They were tested by thousands of athletes, made of newly patented materials, crafted specifically for every sport, and made to make women look and perform their very best.
The team of athletes chosen to represent the brand were shot by Annie Leibovitz and represent a wide range of Nike women. This design for the online and mobile campaign was created to focus on how well the products fit individuals.