NIKE
BE TRUE
Art Director

NIKEiD offers a multitude of ways to customize Nike shoes and products.

This NIKEiD campaign was geared towards 17—20 year-old sports fans looking to customize their shoes and support their favorite team.

These self-optimizing banners featured the most popular iD shoes and color combination throughout all US markets.

Once a person chose to customize a shoe, they were able to save, rate and share their creation with other sports fans.

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