The Nike Free is the lightest, most flexible shoe available. This campaign leverages the consumer insight and macro trend that today’s athletes are choosing to have a more natural running experience by training as close to barefoot as possible.
These banners toggle between Maria Sharapova wearing the Free training shoe and Allyson Felix sporting the Free running shoe. On click, it takes you to a page with access to a Nike Free launch video featuring athlete’s testimonials and a visual demonstration of the shoe’s flexibility.
Based on performance, the banners naturally optimize and show the most popular combination in various placements.