NIKE
FREE YOUTUBE AD
Art Director

In the second wave of Nike Free advertising, provocative illustrations that embody the lightness and flexibility of the shoe and its owner were used in a variety of placements. This animated flash YouTube overlay ad was accompanied by a popsugar.com page takeover, roadblocks, standard display units and print ads from the same campaign.

The interactive ads sent women to an all-about-Nike-Free landing page. It contained Nike Free video content, promotions, enthusiasts’ tweets, size and fit information and even more related content.

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