Art Director

In the second wave of Nike Free advertising, provocative illustrations that embody the lightness and flexibility of the shoe and its owner were used in a variety of placements. This animated flash YouTube overlay ad was accompanied by a page takeover, roadblocks, standard display units and print ads from the same campaign.

The interactive ads sent women to an all-about-Nike-Free landing page. It contained Nike Free video content, promotions, enthusiasts’ tweets, size and fit information and even more related content.

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