Nobilo’s premium wine, Icon, had a bottle and package redesign to better reflect the exclusivity of the product. This shift in packaging excited the sales organization and brand ambassadors, driving awareness and excitement for the more exclusive brand.
We designed a sales kit that would help the sales force continue the conversation with their retailers. We created a sturdy, yet elegant box that holds a series of glossy brochures that can be customized for each sales call.
The result is a sleek sales tool that tells the story of Icon in a compelling way, enticing retailers and providing the sales team with necessary tools to be more productive and successful.